Billionaire Joe Lubin Predicts Rise of Bitcoin and Ethereum As Decentralization Becomes ‘Direction of Travel for the World’

Ethereum (ETH) co-founder Joe Lubin says decentralization will be the main narrative that drives markets in the coming years.

In a new interview with CNBC, Lubin, the chair of SharpLink, a gaming company with an Ethereum treasury, says his firm’s ETH accumulation strategy is about generating more awareness of the leading smart contract platform.

“It’s about telling the Ethereum story. What does Wall Street pay attention to? It pays attention to being able to make money. What are we going to demonstrate? Because decentralization is the direction of travel for the world, we believe that we’re going to see Ether and Bitcoin continue to rise over the next years and decades as we paradigm shift to more and more decentralization. So that’s going to put a bid under these tokens.”

Lubin says his ETH treasury strategy is similar to Michael Saylor’s Bitcoin (BTC) treasury with Strategy, formerly MicroStrategy.

“The anticipation of us – and Saylor – accumulating more and more consistently, both in large chunks as well as just selling ATM, we’re able to acquire tens of millions of dollars in Ether a day via these ATM sales. And so we’re just going to stay the course.”

In a May press release, SharpLink Gaming announced plans to purchase $475 million worth of ETH and use it as a primary treasury reserve asset.